As some may have noted, it has been a while since we have updated our blog. We apologize for that, but some other matters have been a little more pressing at Pure Offroad. After some time we realized that if we truly wanted to grow we needed to change ecommerce platforms. So after much deliberation and tactical planning to minimize any negative impact on SEO; we finally made the switch just before Christmas of 2008. The migration from the old system into the new is finally complete. We can already see improvements and look forward to utilizing many tools included in our new ecommerce package. Most of the improvements are primarily administrative, however site usability has improved as we are now able to customize a little easier. We have also noticed the new site has faster response times when searching which makes it all the better for those of us who are used to high speeds and impatient with slow loading pages. Keep checking back as we continue to fine tune and improve the website.

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